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Article
Publication date: 15 December 2023

Xia Sun, Jianben Xu, Caili Yu and Faai Zhang

The purpose of this paper is to synthesize a polyacrylate-based dispersant with a determined target molecular weight for oily systems and to determine the optimal dispersant level…

Abstract

Purpose

The purpose of this paper is to synthesize a polyacrylate-based dispersant with a determined target molecular weight for oily systems and to determine the optimal dispersant level and monomer ratio of the dispersant.

Design/methodology/approach

The dispersant was synthesized by conventional radical polymerization using methacrylic acid, butyl acrylate and dimethylamino ethyl methacrylate as the monomer. It was characterized by Fourier transform infrared spectroscopy, nuclear magnetic hydrogen spectroscopy, gel permeation chromatography and thermogravimetric analysis. The dispersant was used to disperse TiO2, and the performance of the dispersant was evaluated by measuring the viscosity, particle size and dispersive force of the slurry.

Findings

The dispersant exhibited high thermal stability and was successfully anchored to the surface of the TiO2 pigment. When used to disperse a TiO2 slurry, it effectively made the TiO2 slurry more fluid, indicating its strong viscosity-reducing properties. The viscosity, particle sizes and dispersion capabilities of the TiO2 slurry were found to vary depending on the contents and monomer ratios of the dispersant.

Research limitations/implications

P(MAA-BA-DM) dispersant increases the wettability of TiO2 only in oily solvents but not in aqueous solvents.

Practical implications

P(MAA-BA-DM) dispersant makes it easier to disperse TiO2 pigments in oily solvents, increasing the amount of pigment in the solvent and making the preparation of highly pigmented pastes easier.

Originality/value

A dispersant containing suitable carboxyl and tertiary amine groups was initially synthesized to disperse TiO2 in an oily system. The findings are anticipated to be used in the formulation of pigment concentrates, industrial coatings and other solvent-based coatings.

Details

Pigment & Resin Technology, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0369-9420

Keywords

Article
Publication date: 16 February 2021

Fang Fang, Caili Hu and Ting Ting Yan

The purpose of this paper is to apply the theory of perceptual image to clothing, study the effect of bra components on the perceptual image of Chinese female consumers aged 18 to…

Abstract

Purpose

The purpose of this paper is to apply the theory of perceptual image to clothing, study the effect of bra components on the perceptual image of Chinese female consumers aged 18 to 27, explore the relationship between them, promote the computer-aided bra design to be more rapid and accurate and meet consumer's needs better.

Design/methodology/approach

In this paper, cognitive psychology and mathematical analysis methods were used, and two experiments were conducted. A reaction time experiment was conducted based on 3D virtual bra samples, proving that bra components have an effect on the consumer's perceptual image and obtaining a revised bra component design indicator system by multi-dimensional Scaling (MDS). A projection experiment was conducted to study what kind of relationship exists between the two, and a prediction model was constructed by the quantitative I-class theory.

Findings

It is found that bra components have an effect on perceptual image of Chinese female consumers aged 18 to 27. A total of five important components (cup area, center front height, torso width, side wing width and center back shape) that affect the consumer's perceptual image were identified by MDS and references analysis, and then a bra perceptual image space composed of five pairs of words was constructed by subjective evaluation and cluster analysis. What is more, a prediction model was obtained by the quantitative I-class theory; after testing, the model can visually and effectively predict consumer's perceptual image according to bra components indicators, which provide a convenience for the positive design of bras.

Research limitations/implications

In this article, the authors just studied bra components, but did not take fabric, color and other factors that also affect the perceptual image into consideration. Further research can use this method to study other important influential factors as well as their comprehensive impact. Also, the subjects are Chinese young women; consumers of other age or from other countries are not involved, and more extensive research can be done in the future.

Practical implications

The bra component indicator system can help to build a more systematic and clearer bra design library, which provides convenience for designers to search and use them quickly, improving the efficiency of bra design. The prediction model is also helpful to bra designers and companies. When they already design a bra, they can use this model to predict consumer's perceptual image, thus carry out more accurate market positioning and promotion. When they want to satisfy consumers or design a specific effect, they can also refer to this model to reverse design of components. In general, the outcomes of this paper can help companies to quickly establish a computer-aided bra design system, which is conducive to designers to accurately design and better meet market's needs, and the method is also a good attempt to apply the theory of perceptual image in psychology to clothing and can be extended to other relevant fields in the future.

Originality/value

Based on cognitive psychology, this paper attempts to apply the theory of perceptual image in psychology into clothing and takes bra as an example to study the relationship between bra components and consumer's perceptual image. The prediction model constructed here is conducive to the development of bra design and to meet personalized needs of consumers. This method can also be extended to other fields in the future.

Details

International Journal of Clothing Science and Technology, vol. 33 no. 5
Type: Research Article
ISSN: 0955-6222

Keywords

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